FIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement

FIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement

With more digitally native audiences craving new experiences and formats for sports, FIFA World Cup Qatar 2022 has become a case study of how apps and streaming services can bring the type of mobility, flexibility, and engagement traditional TV could not, writes Adrian Pennington.

Read the full article

ibc365 gated new screenshot v2

Sign up to IBC365 for free

Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!

Already have a login? SIGN IN